Sprint · Jun 12 – Jul 29, 2026 · Working Document · Confidential
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Advisory Sprint · Working Document
CEO Accelerator Sprint Board to July 29
From diagnosis to execution. Seven weeks, small steps, one number: buyers per cohort at a CAC under $4,300.
Eric Partaker · Paul Fowler · Nico Kusterer · Philipp Mader Weekly session: Thursdays 11:00 CET · async via Slack · board updated before every session
North Star · What July 29 Has To Show
300–500
webinar registrations by Jul 15
8–10
enrollments by Jul 29
< $4,300
blended CAC the 3x line
Jun 22
first clean data baseline
Targets become final in session 1: lead-to-registration and registration-to-buyer rates come from the Kit data of the last two cohorts. The numbers adjust, the chain does not.
Session 1 · Thu Jun 18 · 11:00
1 · Week-1 statuswalk the checklist left, unblock anything red
2 · Validate the profit pathKit rates in, targets locked
3 · Decide: 1–10 staff test cell9 of 40 Scale-OS buyers are 1–10. Keep as paid test cell or cut
Done: payment received, sprint live since Jun 12. Invoice issued the same day.
Done: both boards online under fixed links: the diagnosis as presented Jun 11, frozen, and this working board.
Confirmed: session 1 on Thu Jun 18, 11:00 CET.
New numbers, Jun 12 pull: £3,586 spend and 239k impressions in 7 days. 136 reported conversions, all still from the old triple-count definitions: quarantined until the rebuild, clean baseline Jun 22.
Moved: nothing. Anything that slips shows up here with its reason.
Workstreams · Every Lane Serves One Number
on track
Tracking & data
Now: one purchase definition, 30d/7d windows. Next: clean baseline from Jun 22.
P+T
serves: a CAC you can trust
on track
Campaigns & budget
Now: expansion off, waste formats paused, geo cut. Next: US+UK line live, re-split 35/40/25 in W2.
P
serves: 25–30% of budget freed
starts W2
Webinar engine
Now: Event Ads and Lead Gen Forms in build. Next: live in week 2, registrations count from Jun 25.
P+T
serves: 300–500 regs by Jul 15
wave W4
Creative & message
Now: alumni proof collected, Eric’s face planned deeper in the funnel. Next: creative wave W4, deadline assets W5.
E+P
serves: frequency without fatigue
waiting
Kit & owned loop
Now: Kit exports, GA4 access, ThriveCart export, Slack emails. All needed before Jun 18.
Eric+Paul
serves: targets locked in session 1
Risks · Each With a Plan B
Kit exports arrive after Jun 17.Targets cannot be locked in session 1. Plan B: provisional targets from ThriveCart and GA4, locked Jun 25.
Webinar line starts after Jun 25.Only 3 touch weeks to the Jul 15 checkpoint. Plan B: registration push through the magnet forms in parallel.
Tracking rebuild slips.The Jun 22 baseline moves day for day, and every read after it. That is why it is the only priority of week 1.
This Week · Jun 12–18 · Truth & Triage
Result of week 1: 25 to 30% of budget freed, numbers trustworthy from Jun 22, every later step builds on this.
Seven Weeks · Small Steps, Checked Weekly
W1 · Truth & Triage
Jun 12–18
Tracking: 1 definition, clean windowsP+T
Expansion off · manual bidsP
Pause waste formats + geo cutP
US+UK campaign liveP+T
Kit baseline rates pulledP
W2 · Capture Build
Jun 19–25
3 magnets → native Lead Gen FormsP+T
Webinar via Event Ads + LGFP
Exclusions: customers · subscribers · juniorsP
Cold: 11–200 staff + 1–10 test cellP
Budget re-split 35/40/25T
W3 · Validate
Jun 26 – Jul 2
First clean read (10–14 days)T
Scale-OS influence check, 40 buyersP
GA4 vs reported TLA clicksT
Fibbler / DemandSense pilot liveT
W4 · Frequency & Creative
Jul 3–9
Staging live: 2–4 / 4–6 / 20–25 per monthP+T
Creative wave: Eric's face + alumni proofE+P
Rotate evenly on deep retargetingP
Magnet winner locked (Kit data)E
W5 · Webinar Peak
Jul 10–16
Checkpoint: 300+ registrations by Jul 15All
Conversation ads: application framingP
Deadline creative live: Jul 29 + priceP
W6 · Convert
Jul 17–23
Conversion stage near-daily, 4–5 assetsP
Application-page retargeting onP
Mid-sprint review vs North StarT+E
W7 · Final Push
Jul 24–29
Daily monitoring + last adjustmentsT
Last-call creative waveP
Data freeze → case study basisE
JUL 29
Cohort start
How this board works: every Thursday we open it together, check off what is done, move what slipped, and update the numbers from the account before each session. Small steps, visible progress, no surprises in week 6.
Decisions Log
Decided Jun 11: advisory sprint to Jul 29 · weekly Thursdays 11:00 CET · Paul executes, we steer
Decided Jun 11: US + UK as the focus market in one campaign (63% of purchases), algorithmic weighting
Decided Jun 11: the webinar is the central MQL element, the application is the BOF conversion event
Open: 1–10 staff test cell (session 1) · magnet winner (W4) · post-sprint working mode (after Jul 29)
Open Inputs · Needed Before Jun 18
All account figures in GBP · targets validated against Kit data in session 1 · The One Media GmbH · Confidential
