Advisory Sprint · Working Document
CEO Accelerator
Sprint Board to July 29
From diagnosis to execution. Seven weeks, small steps, one number: buyers per cohort at a CAC under $4,300.
Eric Partaker · Paul Fowler · Nico Kusterer · Philipp Mader
Weekly session: Thursdays 11:00 CET · async via Slack · board updated before every session
North Star · What July 29 Has To Show
300–500
webinar registrations
by Jul 15
< $4,300
blended CAC
the 3x line
Jun 22
first clean
data baseline
Targets become final in session 1: lead-to-registration and registration-to-buyer rates come from the Kit data of the last two cohorts. The numbers adjust, the chain does not.
Session 1 · Thu Jun 18 · 11:00
1 · Week-1 statuswalk the checklist left, unblock anything red
2 · Validate the profit pathKit rates in, targets locked
3 · Decide: 1–10 staff test cell9 of 40 Scale-OS buyers are 1–10. Keep as paid test cell or cut
4 · Confirm week-2 build listforms, event ads, exclusions, audience
This Week · Jun 12–18 · Truth & Triage
Seven Weeks · Small Steps, Checked Weekly
W1 · Truth & Triage
Jun 12–18
Tracking: 1 definition, clean windowsP+T
Expansion off · manual bidsP
Pause waste formats + geo cutP
US+UK campaign liveP+T
Kit baseline rates pulledP
W2 · Capture Build
Jun 19–25
3 magnets → native Lead Gen FormsP+T
Webinar via Event Ads + LGFP
Exclusions: customers · subscribers · juniorsP
Cold: 11–200 staff + 1–10 test cellP
Budget re-split 35/40/25T
W3 · Validate
Jun 26 – Jul 2
First clean read (10–14 days)T
Scale-OS influence check, 40 buyersP
GA4 vs reported TLA clicksT
Fibbler / DemandSense pilot liveT
W4 · Frequency & Creative
Jul 3–9
Staging live: 2–4 / 4–6 / 20–25 per monthP+T
Creative wave: Eric's face + alumni proofE+P
Rotate evenly on deep retargetingP
Magnet winner locked (Kit data)E
W5 · Webinar Peak
Jul 10–16
Checkpoint: 300+ registrations by Jul 15All
Conversation ads: application framingP
Deadline creative live: Jul 29 + priceP
Conversion stage near-daily, 4–5 assetsP
Application-page retargeting onP
Mid-sprint review vs North StarT+E
Daily monitoring + last adjustmentsT
Last-call creative waveP
Data freeze → case study basisE
How this board works: every Thursday we open it together, check off what is done, move what slipped, and update the numbers from the account before each session. Small steps, visible progress, no surprises in week 6.
Decisions Log
Decided Jun 11: advisory sprint to Jul 29 · weekly Thursdays 11:00 CET · Paul executes, we steer
Decided Jun 11: US + UK as the focus market in one campaign (63% of purchases), algorithmic weighting
Decided Jun 11: the webinar is the central MQL element, the application is the BOF conversion event
Open: 1–10 staff test cell (session 1) · magnet winner (W4) · post-sprint working mode (after Jul 29)
